In the ever-evolving world of automotive, marine, powersport, recreational vehicle, and commercial truck and bus finance and insurance (F&I), successfully selling F&I products requires more than simply listing benefits and features.
Wayne Gretzky once said, “You miss 100% of the shots you don’t take.” While he was talking about hockey, this quote applies just as well to our world in F&I. If you don’t offer every product to every customer on every deal, you’re leaving money on the table.
