The Ascent Dealer Services team just celebrated their 5 year anniversary!

Learn how dealers can maximize customer experience.


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President & CEO

Adam Marburger is a serial entrepreneur that lives his life in the following buckets; automotive, real estate, insurance, dental, and martial arts. He is the President and CEO of Ascent Dealer Services, an insurance agency specializing in building wealth for automotive, rv, marine, and power-sports dealers across the country. His tremendous track record in retail automotive landed him the title of “Automotive News 40 under 40” in 2018, which launched him as one of the most sought-after coaches in the industry. Ascent Dealer Services has become one of the most relevant and respected agencies in the industry.

Adam plays the role of President/CEO of the Marburger Investment Group and A2 Investments. These companies focus on residential and commercial real estate. His passion for real estate started in his early 20s when he met his mentor, who paved the way. Today Adam is still acquiring new properties and adding them to his portfolio. Adam also owns Marburger Coaching & Developing. This company specializes in professional coaching and mentoring. Adam is on a bold mission to help as many people as possible, and level up in their vocations and personal lives.

Adam is the co-founder of The Dental Protection Group. The Dental Protection Group is an insurance brokerage firm that provides dental warranties to dental practices in the United States and Canada. Adam and his partner Max created this program to help dental practices acquire more patients and make additional revenue.

Adam's martial arts company is very close to his heart. He owns and operates Alton Family Martial Arts & Fitness, located in Alton, IL. Adam is a Black Belt in Brazilian Jiu-Jitsu and holds National Champion and six-time World Medalist titles. Adam is undefeated in boxing, kickboxing, and Mixed Martial Arts. Today he is sharing his love for martial arts with his community.

Adam recently has been awarded the title of best-selling author and is now being asked to keynote events all over the country. Adam’s love for writing and speaking has given him the ability to connect with people all over the world. Adam’s book and speaking engagements have blessed him with the opportunity to be featured in Forbes, Entrepreneur, and CEO weekly to name a few major publications.

Adam has three beautiful daughters named Ahnalee, Arabelle, and Astyn, who he coaches daily to become the best possible versions of themselves. He loves being a father, and that is what motivates him daily. When Adam is not working or spending time with his girls, you will find him traveling, which is his favorite hobby outside of Jiu-Jitsu.

Adam and the Ascent Dealer Services team just celebrated their 5 year anniversary. Learn how dealers can maximize customer experience.

Paul Brown

Vice Pres./Head of Training

Paul Brown, the Vice President of Ascent Dealer Services, is an Air Force Veteran, who began his career as a Chicago police officer, working in narcotics and tactical response units. After the police force, Paul joined the automotive industry as a salesperson at one of the largest auto dealers in the Chicago area. 

Over the course of two decades, Paul has dedicated his career to changing the way dealerships conduct F&I. He served as a Finance Director at one of the largest dealer groups in the St. Louis area, where he helped grow their F&I PVR by over $400. 

He was then the General Manager for two dealer groups in St. Louis with a focus in F&I. In 5 years, he grew their vehicle sales by 40% and with his newfound F&I techniques, raised finance PVR by nearly $800.

Adam and Paul have rapidly become one of the most sought-after agencies in the automotive space. They employ a unique and highly effective approach to helping dealers build long term wealth through intense sales and F&I coaching. 

Sylvia lyons

Director of Operations

Sylvia is an accomplished account executive, dedicating her time to nurturing relationships with large companies. With her keen insight and unwavering dedication, she ensures our dealer partners receive the highest level of service. Beyond her professional pursuits, Sylvia takes pride in her role as a mother to her daughter, Averi. Known as the glue that binds our services together, she effortlessly balances work with her passion for dominating the volleyball court.

Cindy Zieba

Account Executive

She is a passionate professional whose specialty is growth in profit centers with nearly a decade of experience helping automotive dealers maximize F&I profits. Cindy is a student of the trade with continued study in building curriculums and training, brings enthusiasm and knowledge to the utilization of new technologies in process management. Cindy is bilingual, enjoys traveling, parenting her two dogs (Revis and Lincoln) and loves rooting for the Philadelphia Eagles. 

Matt Gruenke

Account Executive

Matt has a B.S. degree from the University of Wisconsin - Whitewater, where he played four years for the Warhawks football team. 

He has over a decade of experience in the automotive and power sports industry. Matt is our in-house partner involving smart payment plan with our dealer network. He specializes in training and management along with new business development. 

Matt is married with two kids, Aspen and Axel. In his spare time, he enjoys RV trips, snowmobiling and Packer games with his family. 

Fred & Lou

Account Executives

This Latin Asian Fusion of solution brewin’ Fun Flooders, is unique all itsself. Compared to the feelings of a euphoric energizing coffee experience, Lou Ramirez and Fred Lennartz bring caffeinated culture to an industry needing a jump box jolt of positive power! Both armed force veterans on a mission to serve the automotive industry the values needed to see professionals rise to unknown heights of standard excellence. 

These career long best friends are bringing contagious confidence to everyone willing to take a sip. With 5 children between them, Fred with 1, Lou with 4, and nearly combine 4 decades of marriage. 

These Solutionary seeking leaders aim to influence businesses, communities, and relationships in ways that bring positive legacy filled fruit. Both seasoned sales & finance strategists that have upshifted, and uplifted the auto industry with their passion to promote positivity. Direct culture creation in dealerships coast to coast, has these two Car Guys, raising up heroes in the industry through multiple flavors of media with their High energy show Car Guy Coffee Podcast. Coupled with their Certified Solutionaries Agency, these guys are here to bring a wake up to the pros, with a consistent dance that’ll keep you smiling! Get You Some, Let’s Brew! 

Chuck Hobbs

F&I Trainer/Coach

Chuck has 37 years of experience within the automotive industry and 29 of those years have been in F&I/Sales Training. 15 of those years have consisted of being an independent agent and F&I trainer, 9 years as a Finance Manager, 7.5 years as Assistant Vice President while moving up within those years as Vice President of Sales with AGWS where he was also a national F&I trainer. He had 5 years as a General Sales Manager and minority partner in the Toyota dealership. Chuck is currently a trainer/coach with Ascent Dealer Services.



Billy Gorth

Account Executive

Billy was in the automotive business going on 29 years. He started as a salesperson and moved through the ranks to make Gm and partner. He has always enjoyed teaching and coaching and trying to help someone reach their full potential and now he feels that he has found his place to do just that.

Billy has been married for 25 years. He has 3 girls. His oldest Rachel graduated from Eastern Ky University with a degree in graphic design. She has also received her Master of Science in criminal justice from the University of Louisville. She currently works as the lead graphic designer for Eastern Kentucky University while interning as a Private Investigator. His middle Emma will be graduating from University of Kentucky in May with a degree in Elementary Education. and his youngest Erin, has finished high school and is trying to figure out what she wants to do next.

Billy's hobbies include playing golf, watching sports of all sorts and spending time with his wife Sara.

Meghan Cunningham

Lead Graphic Designer

Meghan has worked in the design/marketing and print industry since graduating in 2014. She graduated from Webster University with a Bachelors in Graphic Design and a minor in Marketing & Advertising Communications. Meghan has a wide range of talent. Her knowledge in the print industry helps provide her clients with exactly what they need to look professional.

When Meghan is not working, she loves to travel and venture to new places and visit local businesses. She enjoys working out at her local gym, hiking and walking her two Great Danes.

Laura Georgeoff

Executive Assistant

Laura brings decades of worth experience in management, sales, contract negotiations, vendor relations and human resources. She has worked in the medical industry and in franchisor/franchisee relations. Her ability to identify and problem solve within a company’s structure makes her an invaluable asset to leadership. Integrity, honesty and dependability are a few of the values that Laura exudes when working with her. Laura is also a consummate plate spinner; managing her professional life while her and her husband share six children and five grandchildren.


Account Executive

Bobby is a dedicated father of two with a passion for the automotive industry. With 19 years of experience under his belt, Bobby has excelled in various roles including General Manager, Variable Operations Manager, and Director of 16 rooftops for both new and used cars. A graduate of the NADA Dealer Academy, Bobby brings a wealth of knowledge and expertise to his endeavors in the automotive sector.