The Ascent Dealer Services team just celebrated their 5 year anniversary!

Learn how dealers can maximize customer experience.


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President & CEO

Adam P Marburger is a highly accomplished individual with a diverse range of expertise and achievements. As a father of three daughters, he values family and understands the importance of balancing personal and professional life. With nearly two decades of experience in the automotive retail industry, Adam is a respected veteran who has made significant contributions to the field.

Currently, Adam holds the position of President/CEO at Ascent Dealer Services, an insurance brokerage firm that specializes in serving the automotive, RV, power-sports, and marine industries. In addition to this role, he is also the President of Alton Family Martial Arts & Fitness, where he shares his knowledge and passion as a martial arts instructor. Adam has achieved the rank of Black Belt in Brazilian Jiu Jitsu, showcasing his dedication and expertise in this discipline.

As the President of Marburger Investment Group and A2 Investment Group, Adam is actively involved in real estate investment, demonstrating his entrepreneurial spirit and financial acumen. Furthermore, he is the President and CEO of Marburger Coaching & Development, a company that is dedicated to personal growth and development.

In addition to his impressive business ventures, Adam is a co-founder of The Dental Protection Group, an insurance brokerage firm that is dedicated to serving the dental industry. His commitment to excellence has been recognized through various awards, including being named in the Automotive News 40 under 40 list. Furthermore, Adam is a best-selling author and an international keynote speaker, sharing his knowledge and insights with audiences worldwide. His exceptional leadership skills have also earned him a place among the Top 100 Executives in the US.

Adam P Marburger's biography is a testament to his multifaceted talents and his passion for making a positive impact in various industries.

Paul Brown

Vice Pres./Head of Training

Paul Brown is the Vice President and partner of Ascent Dealer Services, an insurance brokerage firm specializing in automotive, RV, power-sports, and marine dealerships. Prior to his current role, Paul served in the US Air Force and was a police officer in Chicago before transitioning into the automotive industry.

Paul started from the sales floor and worked his way up to becoming finance director of a large automotive group in St. Louis. He then became a managing partner of a CDJR store in Missouri. Shortly thereafter, Paul tuned it into the #1 CDJR store in Missouri.

With nearly 30 years of experience in dealership growth, Paul is now dedicated to the growth of stores nationwide.

Outside of work, Paul is a proud father of two daughters and enjoys pursuing his hobbies of bow hunting and Brazilian Jiu Jitsu.

Sylvia lyons

Director of Operations

Sylvia Lyons is a highly accomplished professional with a diverse range of experience in various business verticals. Currently, she holds the position of Director of Operations at Ascent Dealer Services, where she plays a crucial role in ensuring the smooth functioning of the agency.

Sylvia is often referred to as the glue that holds the entire organization together. Her exceptional organizational skills and attention to detail are unmatched, making her an invaluable asset to the team.

While Sylvia excels in her professional life, she also places a high value on her family. She is a loving and dedicated mother to her daughter, Averi. When she is not working, Sylvia prioritizes spending quality time with her loved ones, cherishing moments with family and friends.

Sylvia’s commitment to both her professional and personal life is truly admirable, and she continues to make significant impact in her role at Ascent dealer Services while maintaining a strong bond with family.

Laura Georgeoff

Executive Assistant

Laura Georgeoff is an accomplished professional with a wealth of experience in the business world. Currently serving as the executive assistant to the CEO, Adam Marburger, Laura plays a crucial role in supporting and anticipating the needs of the President/CEO at Ascent Dealer Services.

With a strong background in various industries, including the medical field, human resources, franchising, and franchise relations, Laura brings a diverse skill set and extensive knowledge to her role. Her experience in these areas has proven invaluable in helping the team at Ascent Dealer Services reach new heights.

Laura’s level of professionalism and expertise have made a significant impact on the organization. Her dedication and attention to detail have not only ensured the smooth running of the executive office but have also helped the team excel and achieve their goals.

Outside of work, Laura enjoys an active lifestyle. You can often find her at the gym, staying fit and healthy, or on the golf course with her husband Steve. Her commitment to personal growth and balance is reflected in her dedication to both work and leisure activities.

Laura is a valuable asset to the team at Ascent Dealer Services, combining her extensive experience, professionalism, and passion for excellence to support the CEO and contribute to the organization’s success.

Chuck Hobbs

F&I Trainer/Coach

Chuck Hobbs is a seasoned professional with over four decades of retail experience in the Automotive Industry.

Throughout his career, Chuck has gained a wealth of knowledge and expertise, having worn nearly every hat within the four walls of the dealership, including being a partner in a Toyota dealership.

This extensive experience has equipped him with a deep understanding of the industry and a unique perspective on the challenges and opportunities that arise within it. One of Chuck's greatest passions is developing individuals around him. He is a firm believer in the power of mentorship and takes great pride in helping others reach their full potential.

As one of our lead trainers, Chuck plays a crucial role in shaping the skills and knowledge of our team members. His dedication to their growth and success is evident in his unwavering commitment to their development. In addition to his training responsibilities, Chuck also takes charge of our OEM relationships. He understands the importance of fostering strong partnerships with original equipment manufacturers and works diligently to maintain and enhance these connections. Through his exceptional communication and negotiation skills, Chuck ensures that our dealership maintains a strong presence in the industry and stays ahead of the curve.

When he's not immersed in his professional endeavors, Chuck indulges in his love for the outdoors. He is an avid outdoorsman who thrives on the adventure and beauty that nature offers. Whether it's biking, hunting, or riding his motorcycle, Chuck embraces every opportunity to live life to the fullest and appreciate the wonders of the natural world. Overall, Chuck Hobbs is a highly experienced and passionate individual in the Automotive Industry. His dedication to personal and professional development, along with his love for the outdoors, make him a well-rounded and inspiring individual. His contributions to our team and his commitment to excellence have been invaluable, and we are fortunate to have him as part of our organization.



Matt Gruenke

Account Executive

Matt Gruenke is a highly experienced professional in the Automotive Industry, with a relentless focus on driving success for his dealer clients. He holds a bachelor's degree from the University of Wisconsin-Whitwater, where he played four years of college football, showcasing his determination and team-oriented mindset.

With over two decades of experience, Matt has honed his expertise in bringing F&I solutions to dealers. He understands the unique challenges and opportunities in the industry and is dedicated to helping his clients thrive. His deep knowledge and strategic approach have earned him a reputation as a trusted advisor and valuable asset to his clients.

Outside of his professional pursuits, Matt finds joy and fulfillment in his personal life. He is happily married and a proud father of two children, Aspen and Axel. family is a top priority for Matt, and he cherishes the moments spent with his loved ones. During football season, you can often find him watching games and passionately supporting his favorite team, the Green Bay Packers. He is an avid fan who takes great pride in the success of his beloved team.

When he is not working or indulging in football, Matt enjoys exploring the outdoors. He finds excitement in activities like snowmobiling and going on RV trips, embracing the beauty and adventure that nature offers. These experiences allow him to unwind, recharge, and create lasting memories with his family.

Overall, Matt Gruenke is a dedicated professional, a loving family man, and a passionate Packers fan. His commitment to his work, his clients, and his loved ones sets him apart and makes him a well rounded individual.

Cindy Zieba

Account Executive

Cindy is a passionate and dedicated professional with a specialization in enhancing F&I operations for dealers.

Her expertise and commitment have propelled her to become one of the top agents at Ascent Dealer Services, where she consistently exceeds expectations.

Known for her relentless work ethic and servant leading heart, Cindy is an unstoppable force in her field. She approaches every task with dedication and a genuine desire to help others succeed. Her leadership qualities inspire those around her to strive for excellence.

In addition to her professional achievements, Cindy is bilingual, which allows her to effectively communicate with a diverse range of clients. She also has a love for traveling and embraces the opportunity to explore new places and experience different cultures.

At home, Cindy finds joy in parenting her two beloved dogs, Revis and Lincoln, who bring happiness and companionship to her life. Outside of work and personal interests, Cindy is a die-hard Philadelphia Eagles football fan. She passionately supports her favorite team and eagerly cheers them on during every game.


Account Executive

Bobby Hobbs is a seasoned retail expert with an impressive resume that speaks to his vast knowledge and experience in the automotive industry. As a graduate of the prestigious NADA Dealer Academy (National Automobile Dealers Association). Bobby has honed his skills and expertise to become a highly respected figure in the field.

Throughout his career, Bobby has worn many hats within the automotive dealership, showcasing his versatility and adaptability. From starting at the ground level to eventually becoming a Variable Operations Director for 16 rooftops. He has gained valuable insights into every aspect of running a successful dealership. His wealth of experience also includes managing massive dealer groups where he has demonstrated his ability to handle complex operations with efficiency and precision.

One of Bobby’s notable qualities is his strong commitment to processes. He firmly believes in the power of streamlined and well defined processes to drive success in the automotive industry. By implementing effective systems and procedures, Bobby has consistently delivered exceptional results and helped dealerships optimize their operations.

Bobby’s dedication extends beyond his own dealership endeavors. He has a deep passion for helping dealers across the country enhance their F&I (Finance and Insurance) operations. Recognizing the importance of this aspect in the automotive industry. Bobby is committed to sharing his knowledge and expertise to support and improve the financial and insurance processes of dealerships nationwide. His genuine desire to assist and uplift fellow dealers is a testament to his dedication and generosity.

In conclusion, Bobby Hobbs is a retail expert with a remarkable resume, having excelled in various roles within the automotive dealership. His NADA education, combined with his extensive experience, has made him a highly sought after professional in the industry. Bobby’s process-driven approach, along with his commitment to assisting dealers in enhancing their F&I operations, sets him apart as a valuable asset to the automotive community.

Billy Gorth

Account Executive

Billy forth is a highly experienced individual in the automotive retail business, with a remarkable career spanning three decades. He began his journey in the industry as a salesperson and gradually climbed the ranks, eventually attaining the esteemed position of Dealer Principal. Throughout his career, Billy has garnered extensive knowledge and expertise, making him a respected figure in the field.

Aside from his professional achievements, Billy’s personal life is equally fulfilling. He has been happily married to his wife Sara for 26 years, and together they have raised three wonderful daughters. Rachel, their oldest, successfully graduated from Eastern KY University, while Emma accomplished her academic pals at the University of Kentucky. Erin, their youngest, has recently completed her high school education.

Billy’s commitment to serving others is evident in both his professional and personal life. He has dedicated his entire career to providing exceptional service to his costumes and ensuring their satisfaction. Furthermore, he has a genuine passion for mentoring the younger generation. Billy firmly believes in the importance of guiding and nurturing young talent, and he takes great pride in playing a role in their personal and professional development.

When Billy isn’t immersed in his responsibilities at the dealership or spending quality time with his family, you can often find him on the golf course. Golf is his favorite pastime, and he thoroughly enjoys the challenges and camaraderie that come with the game. It provides him with a much needed outlet to relax and unwind, allowing him to recharge and return to his endeavors with renewed enthusiasm.

In summary, Billy Gorth is an accomplished individual in the automotive retail business, with a passion for serving others and a dedication to mentoring the younger generation. His commitment to excellence in his profession and his unwavering commitment to excellence in his profession and his unwavering support for his family are truly commendable. And when he’s not making strides in his career or spending time with loved ones, you can expect to find him on the golf course, indulging in his favorite leisure activity. Billy’s zest for life and his continuous pursuit of personal and professional growth make him an inspiring figure in both his industry and his community.

Lou Ramirez

Account Executive

Lou Ramirez is a highly experienced individual with a remarkable 20-year career in the Automotive Industry. Throughout his journey he has demonstrated a deep passion and dedication to the field.

Aside from his successful professional life, Lou is also a devoted family man. He takes great joy in being happily married and is the proud father of four amazing children.

Furthermore, Lou has served in the Army, exemplifying his commitment to his country and the values he holds dear.

In addition to his professional and military endeavors, Lou is an active member of his local community and church. He believes in the power of servant leadership and has a compassionate heart rooted in faith.

Together with his partner Fred, Lou has embarked on an exciting venture in the form of a podcast called “ Car Guy Coffee.” This podcast focuses on providing valuable insights and discussions within the automotive industry.

One of Lou’s key strengths lies in his ability to brew solutions. He is dedicated to helping dealers enhance their sales operations,utilizing his extensive knowledge and experience.

Lou Ramerez is a remarkable individual who combines his industry expertise, devotion to family, military background, community involvement, and passion for helping others to make a positive impact in the automotive industry and beyond

Frederick Lennartz

Account Executive

Fredrick Lennartz is an experienced retail professional who has dedicated over two decades to growing dealerships. He has earned the nickname “Subprime Hero” for his exceptional ability to assist individuals with credit challenges in finding reliable transportation.

Beyond his professional achievements, Fred is a devoted husband and father, taking great pride in his family. His strong leadership skills have made him a respected figure within the automotive industry.

In addition to his work in the retail sector, Fred is also the co-host of the popular podcast, Car Guy Coffee, alongside his partner Lou Ramirez. Their podcast has made a significant impact on the industry, bringing in a fresh and positive energy.

Fred is not only an accomplished professional but also a true ambassador for Ascent Dealer Services. The entire team is proud to have him as part of the organization, as he continues to make a difference in the automotive industry.

Meghan Cunningham

Lead Graphic Designer

Meghan has worked in the design/marketing and print industry since graduating in 2014. She graduated from Webster University with a Bachelors in Graphic Design and a minor in Marketing & Advertising Communications. Meghan has a wide range of talent. Her knowledge in the print industry helps provide her clients with exactly what they need to look professional.

When Meghan is not working, she loves to travel and venture to new places and visit local businesses. She enjoys working out at her local gym, hiking and walking her two Great Danes.