About Us

Ascent Dealer Services turns ambition into performance. We combine real dealership experience with elite coaching to help our partners grow faster and lead stronger.

Raising the Bar for Every F&I Department

Ascent Dealer Services redefines what it means to be an F&I partner. We build systems that drive profit, strengthen leadership, and transform dealership performance from the ground up. Everything we do is focused on one goal: setting the standard for excellence in F&I.

Who We Are

Our team is built from former dealers, retail professionals, and NADA graduates who’ve operated at the highest levels of the industry. We’re led by CEO Adam Marburger, a retail veteran who spent nearly two decades in dealerships and completed over 20,000 F&I transactions. He took that experience and turned it into a nationwide mission to help dealers reach their full potential.

We help dealerships drive profitability through professional coaching and deliver the industry’s best F&I products with unmatched support. But what truly sets us apart is our mentorship, which empowers dealers to lead with confidence, build stronger teams, and perform at the highest level.

Our Values in Action

Our values define every decision, partnership, and training session:

  • Authentic: We say what we mean and deliver what we promise.

  • Proactive: We anticipate dealer needs and build systems that create long-term success.

  • Servant Leadership: We lead by lifting others, coaching confident teams, and developing capable leaders.

  • Driven: We hold ourselves and our partners to the highest standard in the industry.

  • Fun: We bring energy and positivity into every dealership relationship.

Performance Backed by Experience

Ascent Dealer Services is built by retail professionals who know what works. We combine real dealership experience with proven products, coaching, and reinsurance programs that deliver measurable results. As one of the largest and most recognized F&I agencies in the country, we’re trusted by OEMs, dealer groups, and independents for our relevance, strong digital presence, and elite carrier partnerships that redefine what it means to be a dealer-first partner.

20,000+

F&I Transactions

300+

Dealerships Served

A Team Built To Perform

Adam Marburger

Adam Marburger

CEO

James Mercer

James Mercer

Executive Vice President

Johnson Rob

Rob Johnson

Vice President of Sales

Paul Brown

Paul Brown

Vice President of Training and Development

What Dealers Are Saying

Posted on Google Google
Jesse Dugger profile picture
Jesse Dugger
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Love working with Eric Eash. He’s always pushing me to become a better salesman and learn more about my product.
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Reece Romer profile picture
Reece Romer
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Eric is one of the best coaches I’ve had. Wouldn’t change him for any other coach! He cares for everyone on the team!
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David Western profile picture
David Western
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Eric is fantastic! I've learned so much from him since he started working with our dealership.
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Ronnie Mclaughlin profile picture
Ronnie Mclaughlin
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Eric Eash has done a fantastic job. I've been in the business 26 years and still learning something new every time we sit down together. Highly recommend him for coaching and training. You're never to old in the car business to learn something new and he will teach you new ways to get the job done.
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Terry Millman profile picture
Terry Millman
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I have been in the industry 20+ years and I have worked with a lot of companies who make promises that they will be there when we need them , claim they will coach us on the things we need help on. I will be honest when Eric and Cindy showed up I had a lot of reservations figuring they are going to be just like every other rep coming in saying yes email me I'll take care of it and then I am stuck fixing it myself. Eric and Cindy are the dream team. They exceed every promise they made 10 fold. I have texted Eric well after working hours and he always replies. Cindy shoots me emails and text on her day off to make sure I am satisfied with the results our third parties are providing and if I am not happy she jumps in and sets them straight. If you are going to sign up with a coaching and training company Ascent Dealer Services is the way to go!!!
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Derek Cohen profile picture
Derek Cohen
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Eric is a beast! He and the team have been a huge help to boost our performance and dealer success!
Posted on Google Google
Kam Alshahethi profile picture
Kam Alshahethi
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Ascent Dealer Services has been a great partner to work with. Matt G was especially professional, knowledgeable, and easy to work with throughout the process. The team is truly invested in helping dealerships improve performance and customer satisfaction. Excellent support and communication, highly recommend!
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Josh Oreck profile picture
Josh Oreck
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Amy hitch is an absolute rockstar. We are very very fortunate to have her and thank you for covering while I was at the training course.
Posted on Google Google
Floyd Morris profile picture
Floyd Morris
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Billy Gorth with accent dealer service does a great job coaching me.if you need any help with training,coaching,call billy
Posted on Google Google
Jay Mathis profile picture
Jay Mathis
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Billy was awesome and a wealth of knowledge! He knows the process backwards and forwards and teaches how to use it to do what is best for the customer. I have been nothing but impressed so far and look forward to learning more ! Thanks Billy

Drive Success With Ascent Dealer Services

Our Providers

We partner only with world-class carriers known for excellence in product quality, customer service, and claims performance. Every provider is vetted to ensure dealers receive reliable support and consistent profit participation.

Our Blog

Stay ahead of the curve with insights, strategies, and industry updates from our experts. The Ascent Dealer Services blog is designed to help dealerships continuously learn, grow, and lead.

CBT News

Catch Ascent leadership on CBT News, where we share proven strategies, industry trends, and real-world success stories that help dealers level up their F&I performance.

Protect Profit, Build Trust, and Strengthen Results

Start your next phase of F&I growth with a partner who helps you win. Schedule a call with Ascent Dealer Services to stabilize profit, develop leaders, and elevate every part of your F&I department.

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