F&I Training

Ascent’s F&I training is ongoing coaching for dealership F&I managers, sales managers, general managers and owners, not a one-off seminar. It combines in-store coaching, virtual one-to-one sessions, weekly group calls, an online Academy, 12-week courses and workshops, and covers menu presentation, objection handling, leadership and F&I compliance, including FTC guidelines.

Ascent Dealer Services’ F&I coaching gives dealerships the structure, mindset, and accountability to perform at the highest level every day.

Schedule a Call

Transform Teams and Performance With Best-in-Class Coaching

Our approach turns managers into confident leaders who elevate every department they touch. With consistent mentorship and a focus on communication, compliance, and closing skills, Ascent Dealer Services’ coaching helps dealerships raise PVR, increase product penetration, and create long-term consistency across every rooftop.

In-store coaching

Virtual 1:1 sessions

Weekly group calls

Online Academy

Onsite and offsite workshops

Online learning tools

Your F&I Manager Has Potential. Our Coaches Know How to Unlock It.

Ascent’s hands-on coaching program builds confident, compliant, high-performing F&I managers through in-store sessions, weekly group calls, and real accountability. Not a seminar. An ongoing partnership.

Start the Conversation

World-Class F&I Coaching That Builds Leaders for Lasting Results

Ascent Dealer Services delivers a complete, hands-on coaching system designed for measurable growth. Each program combines in-store training, virtual 1:1 sessions, and weekly group calls to build structure, consistency, and leadership across your F&I department. Dealers can expect sharper communication, stronger accountability, and lasting performance gains through 12-week course models, onsite workshops, and online learning tools that adapt to every skill level.

Coaching Built for Today’s Market

While others stick to outdated training playbooks, Ascent Dealer Services keeps dealerships ahead. Our coaching evolves with the market, combining proven retail expertise with modern strategies in leadership, compliance, and performance to drive lasting results.

“Ascent Dealer Services is a team of automotive professionals and F&I rock stars. They provide leading-edge training and income development in dealerships all over the United States, and we recommend them highly. Beyond just training, they have a depth of experience that allows them to help dealerships make wise business decisions about reinsurance and other participation structures, as well as general business strategy for operating one or more stores in the current ultra-competitive environment. I would highly recommend them to any dealership owner, who is looking to reach the next In growing their numbers compliantly.”

Ryan H.

Drive Performance With Our F&I Product Expertise

Ascent Dealer Services doesn’t stop at F&I coaching and development. We help dealers master the products that power their profit. Our team provides hands-on support, training, and strategy for every program we offer, ensuring your staff knows how to present, position, and sell with confidence even when facing objections.

F&I Products We Support

Learn More

Explore Our Dealer Testimonials

    
 
 
       Posted on Google  
   
   Jesse Dugger 
 
 
 
 Trustindex verifies that the original source of the review is Google. Love working with Eric Eash. He’s always pushing me to become a better salesman and learn more about my product.
  
 
      Posted on Google  
   
   Reece Romer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Eric is one of the best coaches I’ve had. Wouldn’t change him for any other coach!
He cares for everyone on the team!
  
 
      Posted on Google  
   
   David Western 
 
 
 
 Trustindex verifies that the original source of the review is Google. Eric is fantastic! I've learned so much from him since he started working with our dealership.
  
 
      Posted on Google  
   
   Ronnie Mclaughlin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Eric Eash has done a fantastic job. I've been in the business 26 years and still learning something new every time we sit down together. Highly recommend him for coaching and training. You're never to old in the car business to learn something new and he will teach you new ways to get the job done.
  
 
      Posted on Google  
   
   Terry Millman 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been in the industry 20+ years and I have worked with a lot of companies who make promises that they will be there when we need them , claim they will coach us on the things we need help on. I will be honest when Eric and Cindy showed up I had a lot of reservations figuring they are going to be just like every other rep coming in saying yes email me I'll take care of it and then I am stuck fixing it myself. Eric and Cindy are the dream team. They exceed every promise they made 10 fold. I have texted Eric well after working hours and he always replies. Cindy shoots me emails and text on her day off to make sure I am satisfied with the results our third parties are providing and if I am not happy she jumps in and sets them straight. If you are going to sign up with a coaching and training company Ascent Dealer Services is the way to go!!!
  
 
      Posted on Google  
   
   Derek Cohen 
 
 
 
 Trustindex verifies that the original source of the review is Google. Eric is a beast! He and the team have been a huge help to boost our performance and dealer success!
  
 
      Posted on Google  
   
   Kam Alshahethi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ascent Dealer Services has been a great partner to work with. Matt G was especially professional, knowledgeable, and easy to work with throughout the process. The team is truly invested in helping dealerships improve performance and customer satisfaction. Excellent support and communication, highly recommend!
  
 
      Posted on Google  
   
   Josh Oreck 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amy hitch is an absolute rockstar. We are very very fortunate to have her and thank you for covering while I was at the training course.
  
 
      Posted on Google  
   
   Floyd Morris 
 
 
 
 Trustindex verifies that the original source of the review is Google. Billy Gorth with accent dealer service does a great job coaching me.if you need any help with training,coaching,call billy
  
 
      Posted on Google  
   
   Jay Mathis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Billy was awesome and a wealth of knowledge! He knows the process backwards and forwards and teaches how to use it to do what is best for the customer. I have been nothing but impressed so far and look forward to learning more ! Thanks Billy

Discover Dealer Results

FAQs About Our F&I Coaching Services

Who participates in Ascent Dealer Services’ coaching programs?

F&I managers, sales managers, general managers, and even ownership teams participate to ensure complete alignment and consistent performance across departments.

What areas of focus are covered in the coaching?

Ascent Dealer Services’ F&I coaching covers every area critical to dealership success, including presentation skills, objection handling, leadership development, communication, and dealership culture alignment. Our programs also emphasize auto dealership F&I compliance training, ensuring your team stays audit-ready, consistent, and confident in every transaction.

How does Ascent Dealer Services adapt to experienced, skeptical teams?

Our coaches understand dealership dynamics and use a servant-leadership approach that earns trust and engagement through respect, not scripts.

Does Ascent Dealer Services offer dealer consulting in addition to F&I coaching?

Yes. Ascent Dealer Services provides full-service dealer consulting that goes beyond the F&I department. Our experts help dealerships strengthen operations, optimize product performance, and create strategies that improve profitability, compliance, and long-term growth.

Does Ascent’s F&I training cover dealership compliance requirements?

Yes. Ascent’s F&I training program addresses federal compliance requirements, ethical disclosure practices, and FTC guidelines specific to franchise dealership finance departments.

Protect Profit, Build Trust, and Strengthen Results

Your dealership deserves more than just another vendor. You deserve a partner. Ascent Dealer Services helps you stabilize profit, develop leaders, and elevate every aspect of your F&I department.

"*" indicates required fields

Content timestamped · View certificate