Our Leadership Team
Meet the driving force behind dealer success. The leaders of Ascent Dealer Services combine retail grit, proven F&I mastery, and an unshakable commitment to helping every partner outperform the competition.
Adam Marburger
CEO
Adam P. Marburger is a highly accomplished individual with a diverse range of expertise and achievements. As a father of three daughters, he values family and understands the importance of balancing personal and professional life. With nearly two decades of experience in the automotive retail industry, Adam is a respected veteran who has made significant contributions to the field.
Currently, Adam holds the position of President/CEO at Ascent Dealer Services, an insurance brokerage firm that specializes in serving the automotive, RV, power-sports, and marine industries. In addition to this role, he is also the President of Alton Family Martial Arts & Fitness, where he shares his knowledge and passion as a martial arts instructor. Adam has achieved the rank of Black Belt in Brazilian Jiu Jitsu, showcasing his dedication and expertise in this discipline.
James Mercer
Executive Vice President
Rob Johnson
Vice President of Sales
Paul Brown
Vice President of Training and Development
Sylvia Lyons
Director of Operations
Laura Georgeoff
Executive Assistant
Matt Gruenke
Sales Executive
Cindy Zieba
Sales Executive
Billy Gorth
Executive Coach
Amy Hitch, MBA, SPFS
Executive Coach
Eric Eash
Executive Coach
Leadership That Raises the Standard
Ascent Dealer Services is led by a team of seasoned retail professionals, NADA graduates, and industry innovators who live and breathe F&I excellence. Every leader brings real-world dealership experience and a servant-leadership mindset grounded in authenticity, drive, and integrity.
Our standard is simple: deliver measurable success and set the benchmark for F&I performance across every vertical. From coaching and product strategy to dealer partnerships and culture, our leadership team is united by a joint mission to help you build lasting profit, stronger teams, and a business that performs at the highest level.
Protect Profit, Build Trust, and Strengthen Results
Start your next phase of F&I growth with a partner who helps you win. Schedule a call with Ascent Dealer Services to stabilize profit, develop leaders, and elevate every part of your F&I department.
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